BRAD!BRYAN Multimedia Inc. won a Silver Angel Award for “Why I Don’t Vape” a PSA campaign created for North River Prevention Partners.

“Why I Don’t Vape” is a public service announcement campaign that debuted in February, 2021. The multi-tiered campaign includes a 30-second PSA, a 30-second web commercial, and numerous shorter social videos all centered around prevention of vaping in teenagers. The videos appeared on TV, in cinemas, and online via social media.

In the videos, real-life students from Palmetto High School share their reasons for choosing not to vape. The diverse students who appear and their reasons for not vaping are meant to be relatable to a wide variety of young viewers and to reinforce positive pressure.

The campaign was created to address the issue of vaping by teenagers in partnership with North River Prevention Partners, a nonprofit coalition in northern Manatee County, Florida, dedicated to preventing substance use in youth. Filmed during the COVID-19 pandemic, the PSAs were conceived in a way to maximize visual impact while prioritizing health and safety.

About the Award

“Conducted by the American Advertising Federation Fourth District, the Angel Award for Excellence in Public Broadcasting honors the very best in public service advertising. It combines two missions of the organization: to utilize industry expertise to address community issues and to celebrate and honor advertising excellence. Entry is open to all advertising service providers, public service organizations, and special interest causes and groups located in Florida and the Caribbean.” (The Angel Award)

This is the second Angel Award won by BRAD!BRYAN Multimedia Inc. The first, a Gold level award, was for “Don’t Let Them Sleep It Off“.